tai

Founded in 2002 by Bangkok native Tai Rittichai, Tai Jewelry began when the founder, after moving to Los Angeles, identified a gap in the market for high-quality fashion jewelry with the look of fine jewelry. Rittichai started by selling a line of handmade bracelets at the Santa Monica flea market, where she was discovered by boutique owners. This initial success grew into a full collection of earrings, necklaces, rings, and bracelets celebrated for their intricate, handcrafted details. The brand's designs often feature delicate beading, braiding, and the use of semi-precious stones.

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