California-based jewelry brand known for its handcrafted, delicate designs inspired by Thai artistry and fine jewelry aesthetics.
ORIGIN
USA
PRICE TIER
contemporary
Founded in 2002 by Bangkok native Tai Rittichai, Tai Jewelry began when the founder, after moving to Los Angeles, identified a gap in the market for high-quality fashion jewelry with the look of fine jewelry. Rittichai started by selling a line of handmade bracelets at the Santa Monica flea market, where she was discovered by boutique owners. This initial success grew into a full collection of earrings, necklaces, rings, and bracelets celebrated for their intricate, handcrafted details. The brand's designs often feature delicate beading, braiding, and the use of semi-precious stones.