tan-luxe

Founded in 2015 by Marc Elrick, a beauty entrepreneur from Glasgow, Tan-Luxe revolutionized the self-tanning market with a simple premise: if you can customize your makeup, you should be able to customize your tan. The brand’s core innovation is a “skincare-first” philosophy, moving away from traditional lotions with color guides. Instead, Tan-Luxe introduced clear, cruelty-free, and toxin-free tanning concentrates, like its best-selling The Face and The Body drops, designed to be mixed into one's existing moisturizer or serum. This approach provides users full control over their desired shade, delivering a natural, streak-free glow without the typical self-tan smell.

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