Pioneering self-tanning brand known for its signature, mess-free towelettes and natural-looking, sunless glow.
ORIGIN
United States
PRICE TIER
mid
Founded in 1997 by Lori Braun, Tan Towel revolutionized the self-tanning market with its patented, mess-free towelette delivery system. Developed as a safe alternative to sun exposure, the brand’s signature clear, water-based formula works with the skin’s natural proteins and amino acids to produce a streak-free, sun-kissed glow without the telltale odor or orange tint of traditional tanners.