tanning club

Founded by California surfers Will and Tyler in 2022, Tanning Club was born from a desire to embrace the sun responsibly. After growing tired of chemical-laden sunscreens and toxic tanning oils, the founders developed a line of products that work with the sun, not just against it. The brand’s philosophy centers on achieving a healthy, sun-kissed glow through nourishing, skin-soothing ingredients. Their initial product, the Royal Tanning Balm, was formulated in a kitchen and packaged in 1,000 aluminum tubes, setting the tone for the brand's hands-on, quality-focused approach.\n\nTanning Club’s collection includes tanning oils, balms, and lotions with low-level SPF, alongside after-sun care and higher SPF sunscreens. The products feature non-toxic, botanical ingredients like grapeseed oil, coconut oil, shea butter, and raspberry seed oil. With a retro, 1990s Southern California surf-inspired vibe, the brand appeals to a youthful audience that values both aesthetics and clean beauty. Tanning Club is cruelty-free, uses recyclable aluminum packaging, and is expanding its presence from direct-to-consumer to high-end retailers like Anthropologie, Free People, and Moda Operandi, as well as luxury hotels such as the Ritz-Carlton and Four Seasons.