American beauty brand that patented the original self-tanning towelette for a convenient, streak-free, natural-looking glow.
ORIGIN
USA
PRICE TIER
contemporary
Founded in 1998 by Australian-born entrepreneur Lori Braun, TanTowel patented the original self-tanning towelette in the United States. Braun sought to create a product that delivered a healthy, natural-looking glow that was simple to apply, odorless, and mess-free. The brand’s core product is a single-use towelette infused with a clear, water-based formula that interacts with the skin’s proteins to develop a tan within hours. This innovative, portable format revolutionized at-home tanning by eliminating the streaks, stains, and drying time associated with lotions and mousses.