tart collections

Founded in 2004 by husband-and-wife team Jamie and Dana Finegold, Tart Collections is a quintessential California contemporary brand rooted in West Coast ease. Headquartered in Concord, California, the label was established with a focus on creating versatile, day-to-night essentials that prioritize comfort without sacrificing polish. The founders sought to bridge the gap between loungewear and ready-to-wear, designing pieces that cater to a laid-back yet sophisticated lifestyle. Tart Collections is best known for its signature ultra-soft modal blends, which are utilized across a range of fluid dresses, sleek jersey separates, and relaxed blazers. The brand’s aesthetic leans heavily into poolside glamour and effortless everyday dressing, offering flattering, curve-skimming silhouettes that retain their shape over time.

See more