tarte
American cosmetics brand known for its cruelty-free, high-performance naturals™ and playful, ingredient-focused makeup.
ORIGIN
US
PRICE TIER
premium
Founded by Maureen Kelly in 1999 from her New York City apartment, Tarte was born from a desire for makeup that was both glamorous and good for you. A pioneer in the clean beauty space, the brand developed a philosophy of “high-performance naturals,” creating formulas that are cruelty-free and made without parabens, mineral oil, or phthalates. Kelly, who was pursuing a Ph.D. in psychology, wanted to create straightforward, effective products for real women, a mission that led to the brand’s first success with its iconic cheek stain.
Featured Items
Fake Awake Duochrome Liner
$24.00
tartelette™ Amazonian clay travel palette
$25.00
park ave princess™ waterproof face & body bronzer
$48.00
Travel-Size Maracuja Juicy Lip Plump
$15.00
Maracuja Juicy Lip Balm
$27.00
Maracuja Juicy Plumping Lip Oil
$27.00
Lights, Camera, Lashes™ 4-In-1 Mascara, Travel Size
$15.00
lette Tubing Mascara
$28.00
Fake Awake Duochrome Liner
$24.00
tartelette™ Amazonian clay travel palette
$25.00
park ave princess™ waterproof face & body bronzer
$48.00
Travel-Size Maracuja Juicy Lip Plump
$15.00
Maracuja Juicy Lip Balm
$27.00
Maracuja Juicy Plumping Lip Oil
$27.00
Lights, Camera, Lashes™ 4-In-1 Mascara, Travel Size
$15.00
lette Tubing Mascara
$28.00