American beauty brand known for its affordable, pop-culture-inspired cosmetics and novelty flavored lip balms.
ORIGIN
United States
PRICE TIER
affordable
Founded in 2015 by three beauty executives, Taste Beauty is an American cosmetics brand that specializes in pop-culture-inspired makeup and personal care products. The brand has carved out a unique space in the beauty market by focusing on the tween, teen, and Gen Z demographics, offering playful, novelty items that often go viral on social media. Taste Beauty is best known for its fun-flavored lip balms and vibrant eyeshadow palettes, frequently collaborating with iconic food and entertainment brands like Disney, Nickelodeon, and popular snack companies.