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tecovas

Direct-to-consumer western brand known for its handcrafted cowboy boots and modern approach to heritage style.

ORIGIN

United States

PRICE TIER

premium

SPECIALIZATION

UNISEX

Founded in 2015 in Austin, Texas, by Paul Hedrick, a former private equity professional who sought to make high-quality cowboy boots more accessible, Tecovas has redefined the modern western wardrobe. The brand is built on a foundation of heritage craftsmanship, with each pair of its signature boots undergoing a meticulous 200-step handmade process in León, Mexico. Tecovas appeals to both lifelong western enthusiasts and city-dwelling newcomers through its core lineup of classic cowboy boots, sleek ropers, and versatile western booties. Characterized by custom-developed, supple leathers and a comfortable, break-in-free fit, the footwear is complemented by a growing range of durable outerwear, tailored denim, and tactile leather accessories that capture an everyday, effortless western aesthetic.

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