tell your children

Founded in 2014 by four Temasek Polytechnic design graduates, Tell Your Children (TYC) is a Singapore-based creative studio and streetwear label. Originally formed to tackle large-scale illustration projects, the collective has evolved into one of Singapore’s most recognizable graphic-led brands. The label's name, a nod to the 1936 cult film Reefer Madness, signals its irreverent yet craft-focused approach.

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