Italian outerwear brand known for military-inspired designs and proprietary Japanese fabrics engineered to last a lifetime.
ORIGIN
Italy
PRICE TIER
luxury
Founded in 2010 by Alessandro Pungetti and Paul Harvey—former designers for C.P. Company and Stone Island—Ten C was built on a philosophy of creating timeless, functional garments that defy trends. The brand’s name, an abbreviation of “The Emperor’s New Clothes,” reflects its focus on substance and quality over fleeting fashion, encouraging wearers to value the intrinsic worth of a piece. With all garments made in Italy, Ten C’s expertise is most evident in its iconic outerwear, which draws from military and workwear archetypes.