tender co.
British-born, US-based heritage brand known for its natural dyes, heavy denim, and antique workwear-inspired designs.
ORIGIN
United Kingdom
PRICE TIER
premium
Founded in 2009 in London by William Kroll, a Central Saint Martins graduate and former Evisu designer, Tender Co. is deeply rooted in the history of the British Steam Age. Originally based in Stroud, UK, the brand relocated its operations to Pennsylvania, USA, in 2024, shifting its main production stateside while maintaining its artisanal ethos. Tender Co. is celebrated for its meticulous approach to antique workwear, utilizing rare production techniques, heavy unsanforized Japanese selvedge denim, and natural dyes like woad, wattle, and chlorophyll.
Featured Items
533 Elephant Ear Pouch Conveyor Belt Canvas Red Ochre
$155.00
860 Permuted Cable Sleeve Scarf Two Fold Merino Wool Black/Black
$292.00
439 Stole Pocket Butterfly Shirt Thunderbolt Cotton Cambric Chestnut Dyed
$439.00
160 Pleat Cotton Bags Cotton Blackout Grey Logwood
$403.00
471 Plastron Shirt Wool Calico Chestnut Dyed
$472.00
719 Butterfly Pullover High Tension Woolen Yarn Brown Hat
$500.00
860 Permuted Cable Sleeve Scarf Two Fold Merino Wool Pimento/Black
$292.00
732 String Pullover Combed Cotton Yarn Navy
$378.00
533 Elephant Ear Pouch Conveyor Belt Canvas Red Ochre
$155.00
860 Permuted Cable Sleeve Scarf Two Fold Merino Wool Black/Black
$292.00
439 Stole Pocket Butterfly Shirt Thunderbolt Cotton Cambric Chestnut Dyed
$439.00
160 Pleat Cotton Bags Cotton Blackout Grey Logwood
$403.00
471 Plastron Shirt Wool Calico Chestnut Dyed
$472.00
719 Butterfly Pullover High Tension Woolen Yarn Brown Hat
$500.00
860 Permuted Cable Sleeve Scarf Two Fold Merino Wool Pimento/Black
$292.00
732 String Pullover Combed Cotton Yarn Navy
$378.00