Australian resortwear label known for its 70s-inspired, organic cotton towelling pieces designed for poolside lounging.
ORIGIN
Australia
PRICE TIER
contemporary
SPECIALIZATION
WOMEN
Founded in 2019 by Bondi-based photographer Brigette Clarke, Terry Puesto (formerly Terry Towelling) is an Australian resortwear label rooted in the nostalgic ease of 1970s poolside culture. Clarke, whose background in fashion and lifestyle photography deeply informs the brand’s sun-drenched, cinematic aesthetic, launched the label to elevate the humble terry cloth into chic, wearable summer staples. The brand is defined by its signature double-sided towelling sets, lightweight cottons, and crochet pieces, all designed to transition seamlessly from the ocean to the cabana.
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$173.00$230.00
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This article offers an early look into the launch of Terry (then Terry Towelling). It details how founders Brigette Clarke and Lucy Halfpenny transformed their shared appreciation for vintage terry towelling into a resortwear brand, focusing on the core of the founder and launch story.

British Vogue highlights the resurgence of terry cloth in fashion, positioning Terry's 2019 launch and its 70s pool party-inspired aesthetic as a key driver of this trend. It touches upon the brand's early impact and its contribution to a broader fashion movement.

This trend-focused piece explores the rise of terry cloth in everyday wear, prominently featuring Terry as a leading Australian label that champions a relaxed coastal lifestyle through its distinctive apparel.
This article is a brand spotlight on Terry Towelling, delving into its optimistic summer vibe and versatile retro-chic designs. It discusses the founders' vision for luxury resort wear and how the brand aims to embody a particular aesthetic.