texture crush

Founded in 2023 by Teneya Gholston, a licensed cosmetologist and former marketing executive for Creme of Nature, Texture Crush is a Jacksonville-based haircare brand dedicated to textured hair. Gholston leveraged her deep roots in Black beauty culture to create a line that champions 'Texture Without Limits,' offering flexible styling options for women who transition between natural curls and heat-styled looks like silk presses. The brand's high-performance formulas are enriched with plant-based botanicals such as guava oil, slippery elm, and squalene to hydrate, protect, and manage frizz without compromising foundational hair health.

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