New York-based label known for its modern, elevated essentials and timeless wardrobe staples.
ORIGIN
USA
PRICE TIER
contemporary
Founded in 2004 by Thai-American designer and former fashion editor Thakoon Panichgul, the Thakoon label first rose to prominence with its artfully feminine and romantic designs, famously worn by Michelle Obama. After a period of immense success and a subsequent hiatus, the brand was relaunched in 2019 with a new direct-to-consumer vision. The modern iteration of Thakoon has shifted from its original luxury positioning to focus on creating accessible, high-quality essentials.