that's a awful lot of... cough syrup

Founded in 2017 by Los Angeles native Desto Dubb, That's A Awful Lot Of Cough Syrup emerged from a viral law enforcement encounter into a defining force in modern streetwear. The brand's name—born from an officer's remark about Dubb's cough syrup—was quickly transformed into a cultural badge, reflecting the gritty, raw energy of West Coast street culture. Dubb, a former rapper and serial entrepreneur, initially built the brand by selling t-shirts out of a van in downtown Los Angeles before expanding to multiple retail locations and limited-edition drops.

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