the animals observatory

Founded in 2015 by former Bobo Choses creative director Laia Aguilar and CEO Jan Andreu, The Animals Observatory is a Spanish children's fashion brand driven by a philosophy of instinct and creativity. The brand is celebrated for its comfortable, high-quality clothing that combines playful, hand-drawn illustrations with a sophisticated and often vintage-inspired color palette. Each collection tells a story, drawing inspiration from art, architecture, and Aguilar's own observations of the world through the eyes of a child. The Animals Observatory's signature style is both timeless and contemporary, with a focus on durable materials and unisex designs that encourage self-expression. The brand produces the majority of its garments in Spain and Portugal and has incorporated sustainable practices such as using organic and recycled cotton. While it has a strong global presence through a network of selective boutiques and online retailers, it maintains a niche appeal for a discerning clientele that values artistic and imaginative design in children's wear.