Female-founded beauty brand known for its patented rotating curling irons and vegan, science-backed haircare.
ORIGIN
United States
PRICE TIER
premium
Founded in 2010 by celebrity hairstylist Sarah Potempa and her sisters Erin and Emily, The Beachwaver Co. revolutionized the haircare tool industry with its patented rotating curling iron. Born from Potempa’s desire to make professional-level beachy waves accessible to everyone, the brand quickly gained traction, becoming a staple backstage at major events like the Victoria’s Secret Fashion Show. The core product line centers on these innovative, easy-to-use hot tools, which feature varying barrel sizes to accommodate different hair lengths and textures.