the cellar

The Cellar is a private-label home and kitchenware brand owned by Macy’s, originally launched in 1971 by then-executive Edward Finkelstein. Conceived as a revolutionary culinary showcase in the basement of Macy’s San Francisco flagship, the concept transformed the traditional bargain basement into a vibrant, trend-setting destination for gourmet foods and housewares. Today, The Cellar operates as a core pillar of Macy’s home assortment, offering a wide range of accessible, everyday essentials.

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