Los Angeles-based K-beauty brand known for its whimsical packaging, affordable skincare, and playful character collaborations.
ORIGIN
United States
PRICE TIER
affordable
Founded in 1988 in Los Angeles by Theresa and Lawrence Kim, The Crème Shop bridges South Korean skincare innovation with playful, accessible beauty. Originally rooted in contract manufacturing in South Korea, the brand has evolved into a vibrant staple of the mass beauty market, celebrated for its whimsical aesthetic and approachable price points. The Crème Shop targets Gen Z and millennial consumers who value novelty, offering a wide array of skincare, makeup, and beauty accessories.