the curated

Founded in 2018 by Nicola Harlem as a pregnancy project, The Curated is a Scandinavian-inspired womenswear label built on the principles of minimal elegance and conscious consumption. Rooted in a slow-fashion ethos, the brand focuses on creating timeless wardrobe staples that transcend seasonal trends. The Curated is best known for its signature outerwear, particularly its classic coats crafted from premium natural fibers like cashmere and merino wool. By partnering with vertical mills and utilizing leftover fabrics, the brand maintains a commitment to sustainability while offering luxury-grade pieces at a fraction of traditional retail prices.

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