Plant-powered skincare brand known for its simple, oil-based formulas and signature Skin Bae serum.
ORIGIN
United States
PRICE TIER
mid
Founded in 2019 by Jenna Rammell, a former essential oils advocate who sought natural solutions for her own perioral dermatitis, The Daily Essential Co. is a plant-powered skincare brand rooted in simplicity. The brand’s philosophy centers on restoring the skin’s natural barrier through uncomplicated, oil-based routines rather than harsh treatments. Its signature product, the Skin Bae serum, was developed from a blend of botanical oils and remains a cornerstone of the lineup, alongside hydrating cleansers, hypochlorous acid toners, and peptide-infused moisturizers.