UK-based affordable fashion brand known for its romantic, vacation-ready dresses and trend-driven swimwear.
ORIGIN
United Kingdom
PRICE TIER
affordable
The Frolic is a UK-based women's fashion brand that has gained popularity as an ASOS-exclusive label, offering trend-driven, affordable apparel. Known for its romantic, vacation-ready aesthetic, the brand specializes in matching co-ords, cottagecore-inspired dresses, and vibrant swimwear designed for sun holidays and European getaways.