the frontal queen

Founded by Nigerian-born, Los Angeles-based celebrity hairstylist Adey Olaoluwa, The Frontal Queen is a beauty brand specializing in premium human hair wigs and innovative installation products. Rooted in Olaoluwa’s self-taught expertise and deep connection to salon culture, the brand was born out of a need for reliable, high-performance wig care. The Frontal Queen is best known for its viral Lace Melting Spray, a glueless alternative that seamlessly blends lace fronts for a flawless, natural-looking hairline.

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