the giving movement x yoox
Dubai-based athleisure brand known for its sustainable fabrics, inclusive designs, and charity-driven mission.
ORIGIN
United Arab Emirates
PRICE TIER
contemporary
SPECIALIZATION
UNISEX
Launched in April 2020 by Dominic Nowell-Barnes, The Giving Movement is a Dubai-based fashion brand that merges streetwear and athleisure with a core mission of conscious consumerism. Born during the pandemic, the brand was founded on the principle that small acts can create significant change, donating $4 from every item sold to charities like Dubai Cares and Harmony House to support children's education. The brand is built on locally sourced and produced eco-friendly materials, including its custom SoftSkin™ fabric made from recycled water bottles and organic bamboo blends.
Featured Items
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Dominic Nowell-Barnes: Fostering Sustainable Athleisure Giving Back to Communities in the Middle East and Supporting Eco-Friendly Ethos at The Giving Movement
A recent profile on founder Dominic Nowell-Barnes, detailing his vision for the brand, its sustainable and ethical business model, and its impact on the fashion industry in the Middle East.
Meet Dominic Nowell-Barnes, Founder of The Giving Movement
An interview with founder Dominic Nowell-Barnes discussing the brand's philosophy, its charitable achievements, the diversification of its collections, and its commitment to sustainable materials.
Meet the fashion disruptor: Dominic Nowell-Barnes of The Giving Movement
This interview with founder Dominic Nowell-Barnes covers the brand's homegrown origins in the UAE, its conscious consumerism model, and mentions its collaboration with YOOX.
Meet Dominic Nowell-Barnes of The Giving Movement, the Dubai-based activewear label that gives back
An early profile on the brand and its founder, Dominic Nowell-Barnes, detailing the story of its launch during the pandemic and its foundational mission to integrate charity into every purchase.
Our Story
The official brand story from its website, outlining the founder's mission to create a vehicle for positive change and alter how fashion is consumed through conscious consumerism.