the giving movement x yoox

Launched in April 2020 by Dominic Nowell-Barnes, The Giving Movement is a Dubai-based fashion brand that merges streetwear and athleisure with a core mission of conscious consumerism. Born during the pandemic, the brand was founded on the principle that small acts can create significant change, donating $4 from every item sold to charities like Dubai Cares and Harmony House to support children's education. The brand is built on locally sourced and produced eco-friendly materials, including its custom SoftSkin™ fabric made from recycled water bottles and organic bamboo blends.

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