New York-based streetwear label known for its community-focused shop and graphic designs influenced by its Lower East Side environment.
ORIGIN
USA
PRICE TIER
contemporary
SPECIALIZATION
UNISEX
Founded by Quinn Arneson and Kumasi Sadiki, The Good Company is a streetwear brand and retail space that has become a vital hub for New York’s downtown creative scene. Opened around 2012 on Allen Street, the shop was a deliberate response to the impersonal atmosphere of mainstream retail, aiming instead to create a welcoming clubhouse for artistically-inclined youth. Its location in the Lower East Side, bordering Chinatown, directly informs the brand’s design language, with graphics and typography often referencing the neighborhood's visual culture. More than just a store, The Good Company functions as a gallery and event space, fostering a tight-knit community and serving as a second home for many young creatives. The brand is known for its graphic T-shirts, sweatshirts, and accessories, which are curated and largely designed by the owners themselves. Its authenticity and community-first approach have established it, as described by Highsnobiety, as the “beating heart of New York's up and coming creative scene.”
$24.00$64.00
$36.00$71.00
$24.00$80.00
$24.00$64.00
$21.00$64.00
$24.00$80.00
$24.00$64.00
$36.00$71.00
$24.00$80.00
$24.00$64.00
$21.00$64.00
$24.00$80.00
A profile on the NYC streetwear brand and Allen Street retail space, highlighting its role as a community hub and its ethos centered on the city's creative youth. This serves as a foundational story about the brand's vision and community focus.
This article details the brand's collaboration with Reebok on a capsule collection inspired by the American passport, reinforcing its status as an established NYC streetwear player with global reach.
Coverage of the notable collaboration between The Good Company and Reebok, showcasing the co-branded sneaker and sportswear-tinged apparel. The collection highlights the brand's ability to partner with major industry names.
A look at the brand's Fall 2019 collection, which showcases its graphic-heavy, lighthearted design ethos inspired by its Lower East Side roots and community.