Los Angeles streetwear brand known for its community focus and graphic apparel inspired by California subcultures.
ORIGIN
USA
PRICE TIER
mid
Founded in 2003 by Bobby Kim and Ben Shenassafar, The Hundreds is a community-driven streetwear brand and media platform rooted in Los Angeles. Emerging from California’s vibrant skate, punk, and hip-hop scenes, the brand is defined by its narrative-rich graphic T-shirts, hoodies, and workwear-inspired apparel. With a philosophy of “People Over Product,” The Hundreds built a loyal following in the early 2000s through its blog, which offered a transparent, behind-the-scenes look into street culture long before it was standard practice. This approach transformed the brand into a cultural hub, fostering a dedicated community that connected with its stories as much as its clothing.