UK-based skincare brand making ingredient-led formulas and skincare knowledge accessible and affordable for all.
ORIGIN
United Kingdom
PRICE TIER
affordable
Launched in 2018 by Colette Laxton and Mark Curry, The Inkey List was founded on the belief that knowledge powers better decisions. The UK-based brand aims to demystify the often-confusing world of skincare by offering ingredient-led products in straightforward, no-frills packaging at an accessible price point. The core philosophy is to provide consumers with the information they need to make the right choices for their specific skin concerns, a mission supported by its 24/7 #askINKEY coaching service. The brand's lineup includes single-ingredient-focused serums, cleansers, and treatments featuring staples like Hyaluronic Acid, Retinol, and Niacinamide, as well as a haircare range.