Los Angeles-based fashion brand known for its affordable, Y2K-inspired streetwear and trend-driven women's apparel.
ORIGIN
Lebanon
PRICE TIER
affordable
Founded in 2014 by Adham Hatoum in Beirut, Lebanon, and now based in Los Angeles, The Kript is a trend-driven women's fashion brand rooted in contemporary streetwear and Y2K aesthetics. The brand built its initial following through a highly social, digital-first approach, utilizing platforms like Instagram to connect directly with a youth-oriented audience.