California-based lifestyle brand known for its comfortable, graphic-heavy loungewear and officially licensed collaborations.
ORIGIN
USA
PRICE TIER
contemporary
Founded in 2012 by brothers Joseph and Jonah Pauline, The Laundry Room began as an evolution of their successful California fashion boutiques. The brand channels a relaxed, West Coast vibe, initially gaining traction by reworking vintage pieces before launching its full collection. Known for its playful and often nostalgic graphic tees, joggers, and cozy sweaters, the label defines its style as "the American girl classically redefined." Core products include super-soft fleece sweatshirts and graphic t-shirts, which Cosmopolitan once dubbed "The Greatest T-Shirt of All Time."