Afro-diaspora-rooted womenswear brand known for its bold, nature-inspired prints and sustainable, craft-focused design.
ORIGIN
United States
PRICE TIER
contemporary
Founded in 2020 by Martha J. Nieto, an Afro-Colombian fashion industry veteran with two decades of experience at luxury houses like Valentino and Roberto Cavalli, The Lulo Project is a celebration of identity, resilience, and community. The brand is proudly rooted in the African diaspora, bringing a global perspective to its collections of "comfy-chic" resort and loungewear. Its signature style features bold, colorful prints inspired by nature and animals, especially birds, which symbolize a core brand value of freedom. Each piece is designed to be versatile, transitioning effortlessly from day to night and empowering women through life's changes.