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the m

Italian fashion brand known for its refined, modern style and quality wardrobe essentials for women.

ORIGIN

Italy

PRICE TIER

premium

SPECIALIZATION

WOMEN

THE M.. is an Italian fashion brand that creates sophisticated and modern clothing for women. The brand is dedicated to dynamic women who are attuned to trends but are guided by personal taste, offering a collection that balances sobriety with creativity. Its product range includes meticulously crafted outerwear, blazers, trousers, knitwear, and dresses. Pieces are designed to be part of a practical yet polished wardrobe, emphasizing enduring style over fleeting trends. Using materials like merino wool, and blends of polyester and wool, THE M.. delivers a seamless fusion of comfort and tailored elegance, resonating with a desire for quality and sophistication in everyday wear.

Featured Items

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The M DashNovember 2012

Entrepreneur Sarah LaFleur and The Story of a Startup

This article from the brand's own digital magazine tells the origin story of MM.LaFleur, detailing founder Sarah LaFleur's initial vision to create elegant, work-appropriate dresses and her partnership with designer Miyako Nakamura.

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RADICHEJanuary 2025

MM.LAFLEUR, SARAH LAFLEUR: The Curated Closet

This profile details founder Sarah LaFleur's journey from management consulting to starting MM.LaFleur, highlighting the brand's launch via trunk shows and the innovative 'Bento Box' concept that became central to its business model.

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The Kara Goldin ShowSeptember 2024

Sarah LaFleur - Founder & CEO M.M. LaFleur

In this podcast interview, founder Sarah LaFleur discusses her entrepreneurial journey, her mother's influence, the challenges of the pandemic on a workwear brand, and the innovative pivots, like virtual appointments, that ensured the company's survival and growth.

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MM.LaFleurApril 2025

Our Story

The official brand story from MM.LaFleur's website, outlining its core mission to empower women. It introduces the founding team and highlights key brand initiatives, including their 'Ready to Run' program offering clothing to women running for office.

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Medium (Underwire)October 2018

Q&A with Sarah LaFleur, Founder & CEO of MM.LaFleur

A detailed Q&A with founder Sarah LaFleur that explores the brand's early challenges, the 'valley of death,' and how the creation of the 'Bento Box' service led to product-market fit and significant growth.

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