the m jewelers

Founded in 2013 by Mark Shami, The M Jewelers emerged from New York City's Diamond District, leveraging a family history in the jewelry trade. Shami, whose father was a jeweler, translated his inherited knowledge of craftsmanship into a direct-to-consumer brand tailored for the social media generation. The M Jewelers quickly gained a cult following, propelled by a strong Instagram presence and an early strategy of influencer gifting. The brand is celebrated for its personalized jewelry, including nameplate necklaces, signet rings, and custom pieces that resonate with a streetwear-inflected style. Its designs are frequently seen on celebrities like Bella Hadid, Kylie Jenner, and Billie Eilish, cementing its cultural relevance.\n\nThe brand’s New York identity is central to its aesthetic, leading to collaborations with other NYC-centric brands like Kith, as well as major names like Nike and the MLB. While primarily an online business, The M Jewelers has expanded to physical retail with flagship stores in New York, Los Angeles, and Tokyo, offering customers an immersive experience. In 2022, the brand was acquired by the French group Red Luxury, signaling a new phase of global expansion. The M Jewelers continues to produce its personalized pieces in its NYC workshop, maintaining a connection to its artisanal roots while scaling its operations.