A lifestyle brand known for cozy loungewear featuring uplifting, feel-good messages rooted in empathy and mental health advocacy.
ORIGIN
United States
PRICE TIER
contemporary
Launched in 2017 by founder Sam Abrahart, The Mayfair Group began as a branding agency and evolved into a global lifestyle brand headquartered in Scottsdale, Arizona. Abrahart, drawing from her own mental health experiences, established the brand to be a "digital big sister" and a safe space online, using apparel as a vehicle for conversation and change. The brand is recognized for its comfortable loungewear, including sweatpants, hoodies, and crewnecks, which feature positive and empowering messages like "Empathy Always."