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the mountain

American apparel brand known for its hand-dyed, hyper-realistic animal t-shirts and eco-friendly production.

ORIGIN

United States

PRICE TIER

affordable

SPECIALIZATION

UNISEX

Founded in 1991 in New Hampshire, The Mountain began when two friends selling belts at festivals partnered with artists to create a screen-printing shop. The brand quickly became a staple of alternative and outdoor apparel, officially licensing merchandise for artists like The Grateful Dead and Bob Marley before finding its true signature: hyper-realistic, nature-inspired graphic tees.

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