American apparel brand known for its hand-dyed, hyper-realistic animal t-shirts and eco-friendly production.
ORIGIN
United States
PRICE TIER
affordable
Founded in 1991 in New Hampshire, The Mountain began when two friends selling belts at festivals partnered with artists to create a screen-printing shop. The brand quickly became a staple of alternative and outdoor apparel, officially licensing merchandise for artists like The Grateful Dead and Bob Marley before finding its true signature: hyper-realistic, nature-inspired graphic tees.