Amsterdam-based streetwear label known for its colorful, community-driven design and performance clothing for creatives.
ORIGIN
Netherlands
PRICE TIER
contemporary
Founded in Amsterdam in 2015 by Rizky Lasahido, Maru Asmellash, and Eben Badu, The New Originals (TNO) emerged from a close-knit group of friends deeply embedded in the city's nightlife, music, and art scenes. Operating under the motto "Think Out Of The Box"—symbolized by its signature 9-dots puzzle logo—the brand designs performance clothing tailored for creatives.