the ordinary
A Canadian beauty brand known for its science-backed, ingredient-focused skincare at highly accessible price points. [4, 11]
ORIGIN
Canada
PRICE TIER
affordable
Launched in 2016 by the late Brandon Truaxe, a computer scientist-turned-beauty entrepreneur, The Ordinary fundamentally disrupted the skincare industry from its home base in Toronto. Truaxe founded the brand under the parent company DECIEM with a mission to deliver “clinical formulations with integrity,” challenging the industry’s prevalent lack of transparency and inflated pricing. The brand’s immediate success was built on a no-frills approach: minimalist, lab-style packaging and product names that plainly state the active ingredients and their concentrations, such as Niacinamide 10% + Zinc 1%. This strategy demystified skincare for consumers, empowering them to build personalized routines based on ingredients rather than marketing claims.
Featured Items
Glucoside Gentle Foaming Cleanser for Oily Skin
$12.50
Hyaluronic Acid 2% + B5 Hydrating Serum with Ceramides
$9.90$17.50
Multi-Antioxidant Radiance Serum with Vitamin C and Ginseng
$14.00
Sulfur 10% Powder-to-Cream Concentrate Acne Spot Treatment
$9.90
Retinal 0.2% Emulsion High-Strength Retinoid Nighttime Treatment
$14.90
Vitamin C Suspension 23% + HA Spheres 2% Serum with Pure L-Ascorbic Acid
$8.10
Squalane Cleanser Hydrating Makeup Remover
$10.50
Squalane + Amino Acids Hydrating Lip Balm, for Lips, Elbows, and Cuticles
$9.50
Glucoside Gentle Foaming Cleanser for Oily Skin
$12.50
Hyaluronic Acid 2% + B5 Hydrating Serum with Ceramides
$9.90$17.50
Multi-Antioxidant Radiance Serum with Vitamin C and Ginseng
$14.00
Sulfur 10% Powder-to-Cream Concentrate Acne Spot Treatment
$9.90
Retinal 0.2% Emulsion High-Strength Retinoid Nighttime Treatment
$14.90
Vitamin C Suspension 23% + HA Spheres 2% Serum with Pure L-Ascorbic Acid
$8.10
Squalane Cleanser Hydrating Makeup Remover
$10.50
Squalane + Amino Acids Hydrating Lip Balm, for Lips, Elbows, and Cuticles
$9.50