American beauty brand known for its patented, reusable makeup removal cloths that require only water.
ORIGIN
United States
PRICE TIER
affordable
Founded in 2013 by Elexsis McCarthy in Washington, The Original MakeUp Eraser revolutionized the beauty industry with a simple, sustainable premise: removing makeup with just water. The brand’s signature product is a patented, cloud-soft polyester cloth made of millions of tiny hair-like fibers that work as a suction to lift dirt, makeup, and oil from the pores. Designed for everyday makeup wearers and those with sensitive skin, the core product line features reusable, machine-washable cloths available in various sizes, including the popular 7-Day Sets and travel-friendly minis.