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the outset

A minimalist skincare brand founded by Scarlett Johansson, offering gentle, clean, and effective everyday essentials.

ORIGIN

US

PRICE TIER

premium

Launched in 2022 by actor Scarlett Johansson and beauty executive Kate Foster, The Outset was founded on a philosophy of returning to the essentials. Inspired by Johansson's own struggles with sensitive and reactive skin, the brand offers a streamlined collection of consciously clean, minimalist skincare. The line is built around its proprietary Hyaluroset™ Complex, a botanical alternative to hyaluronic acid designed to deliver hydration without irritation. Core products include the Gentle Micellar Antioxidant Cleanser, Firming Vegan Collagen Prep Serum, and Nourishing Squalane Daily Moisturizer, all formulated to be suitable for all skin types.

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