the root project
Scalp-centric clean haircare brand known for its minimalist, waterless formulas and upcycled packaging.
ORIGIN
United States
PRICE TIER
premium
Founded in 2025 in New York by beauty industry veterans Lucrecia Jovel and Patrick Harriman, The Root Project is a clean haircare brand built on the philosophy that root care is hair care. Jovel, a former Nars and MAC executive, brings her product development expertise to the brand's streamlined approach, which rejects complex, multi-step routines in favor of high-performance simplicity.
Featured Items
Power Smooth Extreme Softening Hair Mask
$50.00
Clean Canvas Detoxifying Hair Cleanser
$35.00
To-Go Set Cleanse and Moisturize
$28.00
Instant Pleasure Silky Hair Moisturizer
$35.00
Power Smooth Extreme Softening Hair Mask
$50.00
Clean Canvas Detoxifying Hair Cleanser
$35.00
To-Go Set Cleanse and Moisturize
$28.00
Instant Pleasure Silky Hair Moisturizer
$35.00