Biotech-powered haircare brand known for its waterless, concentrated formulas and proprietary fermented ingredients.
ORIGIN
USA
PRICE TIER
premium
Founded in 2024 by David C. Chung, the beauty entrepreneur behind Farmacy, The Rootist is a biotechnology-driven haircare brand that treats the roots, scalp, and hair as one connected ecosystem. Moving away from traditional water-heavy formulations, the brand is known for its proprietary Rootbiomic Ferment™, a nutrient-dense, water-free base that replaces standard aqua in every product to deliver more potent, bioavailable actives.