A medical-grade skincare brand that simplifies routines with luxurious, multi-tasking formulas developed by a nurse practitioner.
ORIGIN
United States
PRICE TIER
luxury
Founded in 2019 by sought-after nurse practitioner Nancy Pellegrino and beauty industry veteran Courtney Baber, The Route Beauty offers a streamlined, medical-grade approach to skincare. The brand was born from their desire to create a simplified yet highly effective routine that addresses the multiple causes of skin aging. Rejecting complex, 12-step programs, the founders developed a curated line of multi-tasking products that deliver potent, scientifically sound ingredients where they are most effective. Central to their philosophy is the exclusive 24-Hour Skin Rhythm™ approach, which targets ingredient delivery to align with the body's circadian clock.