New York-based indie label known for its mermaid-inspired streetwear, graphic tees, and subversive pop-culture aesthetic.
ORIGIN
United States
PRICE TIER
contemporary
Founded in 2013 by Francki Harrell, a designer who channeled her fascination with mystical escapism into fashion, The Secret Society of Ex Mermaids is a New York-based indie label rooted in a subversive, pop-culture-infused aesthetic. Originally conceived as a streetwear project to unite "ex mermaids," the brand quickly gained a cult following for its playful, slightly melancholic take on mystical themes. Harrell’s designs blend the casual ease of downtown New York with a distinctively whimsical edge, offering a wardrobe for those who feel a little out of place in the mundane world.