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the shirt

American womenswear brand known for its patented No Gape button technology and classic, tailored shirting.

ORIGIN

United States

PRICE TIER

contemporary

Founded in 2008 by Rochelle Behrens, a former Washington, D.C. political staffer who was frustrated by ill-fitting blouses, The Shirt was born out of a desire to solve a universal wardrobe problem. Behrens designed and patented the brand’s signature No Gape® button technology, which uses concealed inner buttons to prevent pulling and gaping across the bust. This functional innovation quickly garnered national attention, earning a spot on Oprah’s "Must-Have" list and establishing the brand as a go-to for reliable, professional womenswear.

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