the upside

Founded in 2013 by former model Jodhi Meares, The Upside emerged from a gap in the market for activewear that was both functional and genuinely chic. The Australian label is rooted in Meares’s own experience with a daily yoga practice while living between Sydney, New York, and Hawaii, environments which inspired a collection of performance apparel infused with a fashion-forward sensibility. The brand’s signature is its use of bold, refined prints and sleek silhouettes across collections of leggings, crop tops, sweats, and swimwear.

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