The merchandise and fashion arm of artist The Weeknd, known for its dark, streetwear-influenced style and signature XO branding.
ORIGIN
Canada
PRICE TIER
contemporary
XO is the fashion and lifestyle brand of Canadian artist Abel 'The Weeknd' Tesfaye, which emerged alongside his music in 2011. Initially an unofficial imprint for his moody, atmospheric R&B mixtapes, XO evolved from a crew signifier into a full-fledged cultural entity encompassing a record label and a highly successful merchandise line. The brand's identity is inextricably linked to The Weeknd's musical eras, translating the dark, cinematic themes of albums like *After Hours* and *Starboy* into tangible apparel. Its core products consist of streetwear staples such as graphic hoodies, oversized t-shirts, and varsity jackets, frequently featuring the iconic XO logo.