Luxury Korean skincare house known for its royal court-inspired formulas and modern science-backed anti-aging rituals.
ORIGIN
South Korea
PRICE TIER
luxury
The Whoo is a luxury Korean skincare brand that harmonizes ancient royal beauty secrets with modern dermatological science. Founded in 2003 by LG Household & Health Care in South Korea, the brand was created to revive the aesthetic rituals of the Joseon Dynasty empresses, specifically interpreting the *Gongjinbidan* complex—a medicinal herbal formula historically reserved for royalty to enhance skin resilience and radiance.