New York-based tween and teen fashion brand known for its playful, trend-driven apparel and youthful design approach.
ORIGIN
United States
PRICE TIER
contemporary
Founded in 2018 by then-nine-year-old Ariella Maizner in New York City, Theme NYC (often stylized as THEME) began as a custom tie-dye project before evolving into a full-fledged tween and teen fashion brand. Maizner, who became one of the youngest designers to show at New York Fashion Week, built the brand around a youthful, fun-loving approach to design that directly speaks to her peers.