Premium K-beauty brand known for its award-winning Living Cleansing Balm and 'jeong'-inspired philosophy.
ORIGIN
USA
PRICE TIER
premium
Founded in 2018 by esthetician and Soko Glam co-founder Charlotte Cho, Then I Met You is a premium skincare brand that bridges traditional Korean ingredients with modern efficacy. Born from Cho’s desire to deepen the skincare ritual, the brand is anchored in the Korean concept of *jeong*—a deep, emotional connection cultivated with people, places, and things. This philosophy translates into a "skin-first" approach that prioritizes sensorial textures and deliberate, slow-care rituals over quick fixes.