the.nim standard
Italian denim brand from Verona known for blending American-inspired style with European fits and high-quality craftsmanship.
ORIGIN
Italy
PRICE TIER
premium
SPECIALIZATION
MEN
Founded in Verona, Italy, in 2014 by denim veteran Claudio Parolini, THE.NIM STANDARD was created to merge the casual spirit of American denim with the refined fits and details of Italian tailoring. The brand is built on a philosophy of creating high-quality, masculine jeans that are both stylish and durable. Parolini, who gained experience in the American market, brings this knowledge to the brand's design process, focusing on clean cuts, researched fits, and timeless appeal.
Featured Items
Men‘s Denim Pants
$60.00$264.00
Men‘s Denim Pants
$125.00$265.00
Women‘s Denim Pants
$132.00$243.00
Men‘s Denim Pants
$144.00$230.00
Women‘s Straight Leg
$29.00$240.00
Women‘s Denim Pants
$112.00$271.00
Men‘s Casual Pants
$62.00$229.00
Men‘s Denim Pants
$51.00$230.00
Men‘s Denim Pants
$60.00$264.00
Men‘s Denim Pants
$125.00$265.00
Women‘s Denim Pants
$132.00$243.00
Men‘s Denim Pants
$144.00$230.00
Women‘s Straight Leg
$29.00$240.00
Women‘s Denim Pants
$112.00$271.00
Men‘s Casual Pants
$62.00$229.00
Men‘s Denim Pants
$51.00$230.00
Learn More
THE.NIM
This official brand profile for the Pitti Uomo trade show details the founder's story, explaining how and why denim veteran Claudio Parolini launched THE.NIM STANDARD in 2014 to fill a market void for high-quality, masculine, Italian-made jeans.
Re-Union
This article features an interview with founder Claudio Parolini about the brand's direction, focusing on new flowing silhouettes for the women's collection and the use of Japanese-inspired selvedge fabrics for the men's line.
Striving for perfection
Founder Claudio Parolini discusses the brand's new seasonal collection, highlighting the introduction of lightweight 7-9 oz denim for women and the evolution of the Japanese denim capsule for men, emphasizing a tribute to perfection in craftsmanship.