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the.nim standard

Italian denim brand from Verona known for blending American-inspired style with European fits and high-quality craftsmanship.

ORIGIN

Italy

PRICE TIER

premium

Founded in Verona, Italy, in 2014 by denim veteran Claudio Parolini, THE.NIM STANDARD was created to merge the casual spirit of American denim with the refined fits and details of Italian tailoring. The brand is built on a philosophy of creating high-quality, masculine jeans that are both stylish and durable. Parolini, who gained experience in the American market, brings this knowledge to the brand's design process, focusing on clean cuts, researched fits, and timeless appeal.

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